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In recent research, it appears that about 36% have been categorized as flexitarians, around 5% identifying them as vegetarians and about 3% as vegan.

Consumers are said to be scrutinizing the ingredients in the food they consume.

It is said that some plant-based eating could align with consumer concerns regarding sustainability, health, and animal welfare.

The emergence of the sector of prepared foods seems to be influenced by accessibility and the saturation of home-cooked food based on health issue in recent months.