Most Loyalty Programs Fail on Loyalty - Now Loyela is Changing that with Blockchain and AI
Ask any shopper how many of their loyalty programs do they really keep track of, or which one of them excites them – the answer is very very few! In 2016, more than $100 billions of rewards points were left unredeemed.
This is a huge problem for merchants because they face high costs and liabilities. Customers will benefit from a single app experience, that can be applied globally. And reward points become transferable and tokenized through the Loyela protocol.
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