Desire is a natural human impulse, we are hard wired to want certain things and over time thanks to social engineering from companies like Apple, what people want has changed. When salt and water became things that everyone could obtain themselves, capitalists and men behind the iron curtains had to get inventive and think of news ways to control people.

• Toys. The industrial revolution brought with it the creation of expensive and desirable toys that were a double-edged sword. Desirable to children, purchased by adults and many with the intent of engineering society (Barbie dolls training little girls to be a certain image of a woman that society deemed to be normal).
• Phones. The original intent was to make it easy to stay in touch with people, then turned into a way for companies to continually profit off of customers through apps, telcos profit off of data and phone use and then your personal data is being mined by these companies being sold to advertisers and sought out by the government.
• Home assistants. Once again, allegedly designed to make our lives easier, just effectively provided governments with in-home wiretaps. Now they can track your phone (location, your habits) and listen to you in the comfort of your own home (this includes smart TV's).

We are trained to want and need things that we don't honestly need. The things we do need are free, and yet, you can still go to the store and buy bottled water which is claimed to be from some natural spring.