A digital marketing company in Indonesia plans to directly sell beef with cattle from Australia as its flagship. selling agricultural produce directly from farmers to hotels, restaurants, catering businesses and consumers through online platforms, with the aim of reducing the interference in the supply chain and increasing profits for farmers.

For beef, Indonesia relies on Australian cattle as a supplier of slaughterhouses, as Indonesia can not provide enough meat for the population of 260 million people.

Edward S Siagian wants to connect Indonesian buyers directly with Australian cattle producers through direct export trading.

headerIndonesians see Australian beef as the highest quality beef ... we want to take advantage of the current live export supply chain to further market the Aussie beef directly to customers," he said.

We still want cattle to be brought to Indonesia and fed and processed locally [in Indonesia]. "

"Then our big customers consisting of hotels, restaurants, and catering businesses will buy live cattle selected from the website, which will then be cut in our partners' slaughterhouses."

As part of its marketing strategy, you will also see images of cattle coming in next shipping, so you can choose which animal you want to buy. "

headerSales of meat to increase livestock demand Australia

Indonesia is Australia's largest market for live cattle, which reached 700,000 in recent years.

But over the past two years the demand for Australian cattle has weakened due to the high price of cattle in Australia and the introduction of cheaper Indian frozen buffalo meat.

With the majority of beef sold in the wet market in Indonesia, where Australian beef is currently being mixed with Indian buffalo meat.

headerWe respect Australian beef and we want to solve this problem in order to compete with other products because we feel Australian beef is still a premium and we prefer that, "said Edward.

I think this [direct online sale of Australian beef] is a way to combat the non-premium beef that has come and maybe stop new players coming ... like Brazil.

It will help us have a good relationship with Australia. "
Edward hopes by selling beef directly to big customers they can afford more expensive beef.

headerInternet is important for the future of all agriculture

According to Edward "farmers will be left behind if they are not online".

"Currently we have 263 million people in Indonesia, many of whom are under 30 and about 140 million people have more than one phone and access to the internet," he said.

"Currently the total value of beef consumption is around $ 5.5 billion in Indonesia."

"What we are doing is exploiting a market that hopes to become a major player in the next two years."