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RE: And maybe it's as simple as that. Steem thoughts.
It's no longer about blogging it's about empowering anyone to tokenise the web through the Steem blockchain protocol.
I absolutely agree. At least this would be the success scenario around SMTs. And I assume that Steemit Inc had this vision since long already. This would also explain why further development of the Steemit UI had a rather low priority in the past.