What is Marketing ?
Marketing is the study and management of exchange relationships.[1][2] Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.[3]
Definition
Concept
Orientations
The marketing mix (the 4 Ps)
Environment
Research
Segmentation
Communications
Planning
Product life cycle
Customer focus
Product focus
See also
References
Bibliography