WHY MEN FLOCK TOLUXURY BRANDS: IT'S HORMONES.

TESTOSTERONE INFLUENCES THEM TO BUY THINGS THAT COVEY STATUS $ POWER

A SINGLE DOES OF TESTOSTERONE STEERS MEN TOWARDS LUXURY BRANDS OF CARS,WATCHES,PENS,OR CLOTHES WHICH , LIKE STAG ANGLERS AND PEACOCK TAILS , SIGNAL"STATUS" TO THE FEMALE GENDER , SCIENTISTS SAID ON TUESDAY.

THE SEX HORMONE , ITS TURNS OUT , IS A MAJOR INFLUENCER OF MALE CONSUMER BEHAVIOR , ACCORDING TO A STUDY PUBLISHED IN THE JOURNAL  NATURE COMMUNICATION '. "THIS IS LIKELY BE CAUSES TESTOSTERONE PLAYS A ROLE IN BEHAVIOR THAT RELATE TO SOCIAL RANK (IN ANIMALS) , AND OWNING STATUS PRODUCTS IS A STRATEGY TO SIGNAL ONE'S RANK WITHIN  HUMAN SOCIAL HIERARCHIES,"STUDY CO-AUTHOR GIDEON NAVE OF THE THE UNIVERSITY OF PENNSYLVANIA SAID. STATUS AND POWER IN TURN ARE BELIEVED TO HELP THEM FIND A PARTNER

WOMEN HAVE A PREFERENCE FOR MEN WHO DRIVE A FERRARI OR WEAR ROLEX? "THE USE OF BRANDS TO A SINGNAL STATUS DOES NOT NECESSARILY HAVE TO  'WORK' IT'S ENOUGH THAT THE MEN BE LIEVE THAT ITS WORKS,".