Unless it is a Star Trek movie or one of the main storyline Star Wars movies, I don't bother seeing movies in the theater anymore. It is just too expensive. I feel like the return on investment is just not there. I haven't seen Solo yet, and I probably won't for a while, but I can see where you are going. I think a lot of studios that are doing films like that try to focus more on making sure they get the key catch phrases in vs the overall production and script.