Everyone keeps telling me to watch Silicon Valley, and how eerily similar it is to what's going on in the blockchain space, here on Steem for instance, and elsewhere. I haven't heard of this WOR(L)D project you speak of, although you don't make a good endorsement of them, haha. Whatever it is will have to be a protocol of sorts, decentralized. Perhaps something like what @blockrush is suggesting. https://steemit.com/steemit/@blockrush/how-steemit-inspired-free-internet-can-resolve-net-neutrality-blockrush