The Power of Congrese Persuasion

How do you usually convince a person of something? Do you rely only on authority or try to be more flexible and use a variety of methods? The second option is more correct - everyone needs an individual approach, because everyone has completely different values, level of education and culture, life position and point of view. Jay Konger argues that in order to convince a person of something, you need to consider the following four elements.

Establish trust
Each person needs an individual approach. If your interlocutor of the same profile and level of education that you are, then it may be easy for you to find a common language. If this is a completely unfamiliar person of another culture, there are great difficulties. In addition, some people quickly enough to inspire confidence, and others require much more time.

Present living proof
At this stage, you need to give the other side proof that it will get its benefits, and this benefit will be roughly equal to yours. You also need to prove that your idea will work.

Use strong metaphors to link your idea with reality.
Supplement the information with examples and a story about personal experience.
Use analogies.

Rely only on a strong argument
Not all people in the world are adherents of logic and facts. Of course, you must give a strong argument (and better not even one), but remember that many people rely on emotions also. Moreover, your arguments should not be dry - they must cause strong feelings.