Effective and Powerful Social Media Marketing Techniques

Brand Management

This is perhaps the most famous strategy that most experts plan and promise to do. Brand management includes composing and maintaining a blog and accounts on social sites, inviting people who are interested to know important things about the happenings in your business, and later on establish trust and good rapport with them.

This strategy is indeed effective because it maximizes the social feature sites like Facebook and Twitter. You are there to make friends and appeal to your target clients. Through this, you're gaining popularity and trust, in addition to the possible referral to their other contacts and friends.

Remember, to be successful in brand management, you need to be patient and persistent.

Social Media Targeting

Social media targeting is where you see people on social media platforms one on one and inform them about your products and services. This includes looking for and messaging people on Facebook and Twitter based on the description or keywords that they use, contacting somebody directly on LinkedIn, or posting a comment on blogs.

One disadvantage of this technique, if not accomplished accurately, is that it could be considered spam. Once you are labeled as a spammer, it would surely ruin the long efforts and time you have allotted for social media brand management, as well as your reputation. It is also possible that your accounts will be deleted.

Viral Content Production

Viral Content Production is when you make your original content viral. The process involves indirect advertisement of your company's brand and services. It includes the use of videos, hosting an event, or making a novel site to attract more and more people.

The bad thing about this technique is that it involves a larger-scaled campaign, and the chance of it becoming viral is quite low. Only a few social media experts offer this service as it requires an organized expert firm to coordinate the whole process. This also demands the use of some other social media techniques to enjoy its full benefits.

With this technique, if it really becomes viral, you can reach millions of people online easily. But, when they talk about it, they normally don't discuss the brands but the marketing campaign itself, so be sure the campaign you are using connects to your business in any way.

Social Bookmarking Promotion

Social Bookmarking Sites are services where web users share resources through a reference URL instead of posting the content itself. The main goal for this strategy is to get on the main page or provide an increasing number of clicks to the site, establishing good traffic, and eventually provide higher rankings.

To accomplish this you have to make your content or services viral and you need to convince the power users of bookmarking to promote your site. This may cost you some amount.

If you become successful in social bookmarking sites, the traffic you can get is definitely high that it sometimes destroys your server. But, several times the traffic itself is not targeted, so conversion rates are normally low since nobody is looking at the page to purchase anything.