Three steps that make any idea potentially viral
Creating a viral idea isn’t an exact science, but some patterns increase the odds. Here are three steps that can make any idea potentially viral:
Tap into Emotion:
People share what moves them—joy, anger, awe, or even outrage. Craft your idea to hit an emotional nerve. It could be a heartwarming story, a hilarious twist, or something that sparks debate. The stronger the feeling, the more it sticks and spreads.
Keep It Simple and Relatable: Complexity kills momentum. Boil your idea down to something anyone can grasp in seconds—a catchy phrase, a bold image, or a universal truth. If it resonates with everyday experiences or struggles, people will see themselves in it and pass it on.
Build a Shareable Hook: Give it a reason to be shared. Add a surprising stat, a clever meme, or a call-to-action that feels effortless—like “tag a friend who’d get this.” Make it easy to repost, retweet, or screenshot. The hook is the delivery system; it’s what turns an idea into a virus.
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