Revenge of the Sedan: Camry May Regain U.S. Sales Lead Over RAV4
Sport utility vehicles have become the new family car, but don’t count out sedans just yet.
Although demand for the once popular vehicle segment has been on the decline, some individual midsize car models are having a moment. Toyota Motor Corp.’s new Camry is seeing a resurgence, for example, and may become the namesake brand’s top model, said Augusto Amorim, manager of North America sales forecasting for LMC Automotive.
“It’s a very important product for Toyota, so they invested a lot of money and really redesigned it to try to increase the appeal of the Camry,’’ he said Thursday on the sidelines of a conference in Birmingham, Michigan. “It has the potential to go back and sell more than RAV4 again.”
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