RE: The First Blockchain Social Media Marketing Initiative
From the brands and investors I've spoken with, most are not interested at this time. I've expressed what I've heard on a variety of commentary but mostly they feel that Steem would be bad for their brand. @dflo and I were talking about this a few weeks ago.
The main reason is because of the social dynamics and disagreements here. Bid bots are not seen as a form of promotion to everyone. And some actively flag boosted posts or self-voted posts and the expense of being here is unpredictable and hard to budget for.
One brand I spoke with was formerly on Steem and left because their company updates were constantly criticized and flagged, and their self-voting was criticized. For the cost, and because fans mostly just want votes, they left.
People are essentially afraid of being disliked. Businesses here are usually disliked.
I have no personal issue about this. And I'm looking to onboard more with Steemtipathon and Steemdaily. But I'm personally aiming for small brands within niches that already exist here and niches with a tough hyde.
Steemtipathon essentially IS doing this very thing, and has already onboarded a half dozen in the pilot.
My focus is specific though such as established wordpress bloggers, established video bloggers in categories that are already popular on steem like gaming, comic book stores, indie record labels, established indie musicians, and other tribes I think could thrive in the dynamic.
Hi Omni, its interesting you bring this up right now because even though I am not an influencer currently, as I move slowly toward developing a coaching and counseling business for myself, I am actually finding it harder and harder to prioritize my activities on Steeemit. I love it here, but as a business I am finding it harder to justify the risk, even at the small amounts that I am currently working with. I have to focus on the aspects of my company and marketing and development that show most likely , and most rapid growth potential. My heart is truly here. I think this is a super amazing platform and I am still steadily applying thought here.. its just that my efforts here have slowed down to once weekly rather than once daily, because I need to push other things that also take time , networking, program development, etc. I still want to understand and get into the tipbot thing because I agree with you that is a really helpful bridge between here and other platforms. Anyway I thought I would share this perspective since you mentioned me :) . It would be great to figure out a way to hold people like me here in a constant active pattern. But when my posts cant guarantee a larger pull then I have to just focus on the things that will for now. Which is a catch - 22 because I am sure I am losing followers and interest as I adjust to a new pattern of engagement. So I am either going to downward spiral , or ramp back up soon haha. I think i will be okay, but anyway... throwing that out here.
But realistically this is the cheapest option, it's not hard to budget for I could ask for 100$ from a client and use that indefinitely and get them way more real exposure than they'd get from 100$ worth of Facebook ads or even 500$. My aim was at least for now cryptocurrency, blockchain, and technology companies would be good to onboard as they'd be accepted and eventually everything will find its place. I mean obviously I want everyone on here. Realistically it's alot easier for me to convince a brand to get onto something new which attracts their customers than it is for me to tell an influencer to learn about another platform. In a perfect world I'd just onboard hip hop artists.
I completly agree with you @scottcbusiness
using influencers and their services is way more cost effective than using any sort of ads
exactly