Do you know the meaning hidden in the famous LOGOS?
I came across a very interesting article on company logos and their hidden meaning so thought to share with STEEM Community for fun learning and understanding.
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Pepsi's latest logo, which cost several million dollars to revamp in 2009, may look like a simple asymmetric version of the previous incarnation. However, according to the company it references everything from Feng shui and Renaissance art to the philosopher Descartes and the architect Le Corbusier...
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Several urban myths are still doing the rounds – that the apple is a tribute to science pioneers Sir Isaac Newton and Alan Turing for example, or represents the fruit from the tree of knowledge in the Bible. In reality, logo designer Rob Janoff doesn't even remember why he chose the specific shape.
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In 1927, world-renowned tennis player and company founder René Lacoste famously wagered for an alligator skin suitcase, and was nicknamed the Alligator by the American press. Translated as the Crocodile by media in his native France, the nickname stuck and the reptile was a natural choice for a logo design when Lacoste launched his first sportswear collection in 1933.
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A winner of numerous design awards, FedEx's logo rocks a subtle yet super-clever graphic design trick. The space between the 'E' and the 'x' forms a forward-pointing arrow, which reflects the company's dynamic, forward-thinking ethos.
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The world's number one online encyclopedia has a suitably smart logo: the jigsaw pieces that make up the unfinished globe each feature characters from different writing systems such as the Greek omega and the Latin W. The globe represents Wikipedia's multilingual character and its huge global reach
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Founded in 1963 by Ferruccio Lamborghini, the luxury Italian car maker opted for a bull as its logo as Mr Lamborghini had a bit of a thing for the animals. Born under the sign of Taurus, he was obsessed with bullfighting.
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The interlocking Olympic-style rings on Audi's famous logo beg the question: what do they mean? The rings actually represent the 1932 merger of the four firms that formed the modern company – Audi, DKW, Horch and Wanderer – and the design was adopted as the new logo during the 1930s.
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The three interlocking oval shapes that make up Toyota's logo may just look like curvy lines to most people but they actually symbolize the company's core values. The inner ovals represent the relationship between Toyota and its customer base, while the outer oval “signifies the world embracing Toyota.”
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It may be glaringly obvious to some people, but it's easy to miss the meaning behind the arrow that underscores the Amazon logo. The arrow, in the shape of a smile, points from A to Z to imply that the company is a friendly, welcoming one-stop-shop that stocks everything money can buy.
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The Dell logo is a basic affair apart from the slanted 'E'. The company's founder Michael Dell started his business with the aim to “turn the world on its ear”. When creatives from design firm Siegel+Gale devised the company logo in 1984, they decided to represent this by slanting the letter 'E'.
Hope you enjoy in finding the meaning of logos of these famous companies in the world
Love....Miliend
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