Aarong, Rajshahi.

jimiaera02 (77)modcommunity curatorin Steem4Entrepreneurs • 9 days ago

Today I will review the showroom of Aarong Brand located in Rajshahi city. This showroom of Aarong Brand is located at Kumarpara intersection adjacent to Saheb Bazar Road in Rajshahi. Aarong is a leading and popular fashion and lifestyle brand in Bangladesh, operated by BRAC, which started its journey in 1978 with the aim of ensuring fair prices for the products of rural artisans. . It is mainly known for its Bengali traditional clothing, handicrafts, jewelry and home decoration products, which have now gained popularity beyond the borders of the country and in the international market as well.

A picture from the outside.

In addition to the main brand, Aarong has several popular sub-brands such as; Tagga, which provides casual clothing for the young generation. Tagga Man, which provides modern clothing for men. Herstory, known as a special brand for women. Aarong Earth, which provides skin care products made from natural ingredients. Aarong has large outlets in various cities of the country and is currently delivering products to customers worldwide through e-commerce platforms, through which this domestic brand is gaining international recognition.

Main Entrance

Entering the showroom through the main gate, you will see a vast collection of Aarong products arranged in rows. There are garments, footwear, cosmetic collections for women, men and children, as well as Aarong Earth products, home decor items, and Aarong Dairy products, which include pure milk, curd, buttermilk, lasci, ghee and cheese. The pleasant atmosphere inside the showroom easily attracts the attention of customers and Aarong products are very popular with customers for their quality and the embodiment of local culture. The showroom provides customer service from 10 am to 10 pm.

Herstory Special Collection for women

Aarong is not just a fashion brand, but a unique symbol of social business and empowerment of rural women in the country. Aarong creates products by combining the thousand-year-old tradition of Bengal such as Jamdani, Nakshi Kantha, Muslin with modern fashion. Most of Aarong's products are manufactured through the Ayesha Abed Foundation, where thousands of rural women artisans work. This has opened up a way for them to earn a living.

New Arrival

Aarong is the country's leading lifestyle brand, known for its traditional and modern clothing, handicrafts, jewelry, and home decor products. This BRAC social enterprise offers unique and eco-friendly products through various sub-brands including Taaga (Western), Herstory (Exclusive), and Aarong Earth (Herbal), which carry the artistic touch of rural artisans.

Collection of colorful Sharee

Kurtis Collection

A variety of clothing for men and children in Jamdani, silk, cotton and Khadi fabrics. Among these are sarees, salwar-kameez, Punjabi and kurta.The showroom has a diverse collection of products for customers of all ages. Here, under one roof, you will find a wide range of products for the entire family, including advanced and modern designed clothing, cosmetics, shoes, home decor items, etc.

Aarong Earth Section

Shoes & Bags Section

In the showroom, you will see different galleries of all kinds of products. All modern and high-quality products are available here, so customers have chosen this brand as the best domestic brand. The interior of the showroom is very clean, customers shop comfortably in this pleasant environment. The showroom has adequate lighting and is an air-conditioned showroom. To ensure security, the showroom is monitored round the clock through CCTV cameras.

Handcrafted handbags and decorative boxes

Handbags and purses

The price list for Aarong products is variable and varies from product to product, but generally Aarong Dairy and Aarong Earth products have fixed prices.

Description	Bdt Price	Steem Price
Ornamenta Theme Shalwar Kameez	6,364 bdt	990 steem
Endi Silk Punjabi	6,268 bdt	975 steem
Cotton Sherwani	4,805 bdt	747 steem
Kids Cotton Frock set	473 bdt	74 steem
Mixed Cotton Frock	1,327 bdt	206 steem
Sandalwood Face Mask (200 ml)	226 bdt	35 bdt
Salon Bathing Bar (100 g)	276 bdt	43 steem
Orange Peel Bathing Bar (100 g)	106 bdt	17 steem
Shampoo	250 bdt	39 steem

Collection of women's sandals

Trial Room

There are several employees working in this showroom of the Aarong brand, their behavior is friendly. The employees here work actively to ensure 100% customer service. The employees on duty treat the customers with sincerity and the customers are satisfied with their service. The prices of the products of the Aarong Lifestyle brand are comparatively high but being a domestic brand and the quality is the best, it is quite popular with the customers. Customers enjoy the convenience of online payment for their purchases. The number of customers increases during special festivals such as Eid and Puja.