Steemit Challenge S26–W6: My Favourite Shop in Soukra — HURMA

kouba01 (82)in #steem-atlas • 6 days ago

_{The façade is big, glassy and inviting; mannequins and sale signs are clearly visible from the street, which makes the store easy to spot even at dusk.}

Hello steemians,

Walking into HURMA in La Soukra (Ariana, Tunisia) feels like stepping into a bright, well-organized bazaar of everyday style where the women’s, men’s and kids’ sections wrap around a wide central aisle, the lighting is crisp, the floors are spotless, and the red “–30% / –50%” sale placards seem to wink at you from every corner, so for this week’s A Favourite Shop challenge I went there in person, documented the visit, bought two tees, and pinned the exact spot on the Steem Atlas map.

Where it is & how to get there

HURMA Soukra sits on Avenue de l’UMA in Résidence Jawhara, a busy artery lined with cafes and small businesses; if you’re coming from central Ariana, take the road toward La Soukra, continue straight past the roundabout near Carrefour Market, and the store appears on your right with ample curbside parking in front of the mirrored façade, public taxis pass frequently, and shared louages drop within a short walk.

_{The men’s corner is dense but tidy: denim on the lower racks, tees overhead, and casual sneakers on side tables; most price tags carry a yellow promo sticker.}

A short profile of the shop

HURMA is a Tunisian ready-to-wear brand and multi-category retailer. This Soukra branch is divided into four clearly marked zones Woman, Man, Boys, Girlswith consistent signage and identical hangers, which makes the browsing flow predictable. I couldn’t find a founding-year plaque in store, but the brand runs an active official site (linked below) and posts national seasonal sales. The receipt lists “SOUKRA 2 – Avenue Maghreb Arabi Kabir Soukra” and includes a seven-day exchange notice, which is helpful for first-time buyers.


_{Light dresses, sandals and accessories under –30% and –50% boards, aisles are wide enough for strollers.}	_{Clear neon signage helps you navigate quickly.}	_{Bright basics and graphic tees, the markdowns extend to children’s items too.}

Facilities, cleanliness & safety

The store uses bright white ceiling lights, has visible security cameras in the corners, and keeps the tiles spotless, no loose hangers on the floor, no dust on tables which is reassuring when shopping with family, air-conditioning kept the space comfortable on a warm evening, and staff were actively re-folding tables while answering sizing questions.

Staff & service

I asked for size XL in two T-shirts, the sales assistant checked the rack, fetched the size from the back, removed promo stickers at checkout, and folded each piece neatly before bagging pleasant, concise, and efficient. The exchange policy printed on the receipt says: present this ticket in case of exchange within 7 days (French: “présenter ce ticket en cas d’échange … délai de 7 jours”), which adds a safety net if a fit is off.

_{Field test: I roamed the men’s wall before heading to checkout with two tees.}

What I bought (with prices in DT and STEEM)

The markdowns were compelling, so I grabbed two T-shirts—one plain black with beige panels and one beige graphic (“Wasted Potential”). Tunisia’s summer sales had them at –30% and –50% respectively.


_{Receipt from HURMA Soukra confirming two tees, applied discounts and the 7-day exchange note.}	_{The exact beige graphic tee I took home.}

Receipt highlights (10/08/2025, 19:11):

T-SHIRT HOMME BSC (Noir, XL) — Original 32.900 DT, –30% → 23.030 DT ≈ 60.80 STEEM (at 1 DT = 2.64 STEEM).
T-SHIRT HOMME OVR (Beige, XL) — Original 39.900 DT, –50% → 19.950 DT ≈ 52.67 STEEM.
Total paid: 42.980 DT ≈ 113.47 STEEM.
Total discount shown as “Mt remise”: 29.820 DT ≈ 78.72 STEEM.

Conversion used: 1 DT = 2.64 STEEM.
(So the original, pre-sale prices would have been ~86.86 STEEM and 105.34 STEEM respectively.)


_{At the checkout to pay for my purchases}	_{Two tees tucked into HURMA’s branded bag, mission accomplished.}

Product range, pricing & offers

Across the visit I noted stacks of denim (light and mid washes), plain and printed tees, button-downs, chino shorts, casual sneakers, belts and small daypacks in Man, dresses, blouses, sandals and cross-body bags in Women, robust basics in Boys and Girls. Sale boards read –30% and –50% across many rails, yellow stickers on tags reflect the post-discount price, which matches what prints on the receipt.

Final take

HURMA Soukra wins a spot as my favourite everyday shop because it combines clear layout, helpful staff, reliable markdowns, and cleanliness that makes quick after-work shopping painless; if you’re mapping fashion stops in the Ariana area for Steem Atlas, this branch deserves a pin.

Practical information (quick sheet)

Item	Details
🕙 Opening hours	Every day, 8:30 AM–9 PM
🚩 Complete address	Avenue de l'UMA résidence Jawhara 2036 Soukra, Ariana Tunisia
🚩 Complete Google Map	https://maps.app.goo.gl/QjN1XrpPCMpzuws99
💁‍♂️ Official Site	https://hurma.com.tn/
🗓️ Visiting Time	Sunday, August 10, 2025, at 7 PM
📍 Location on the Steem Atlas map	[//]:# (!steematlas 36.8654835 lat 10.2170636 long d3scr)