I'm @andrarchy, Head of Communications & Advocacy for Steemit, and my mission is to communicate to the world what our community is doing to accelerate the adoption of decentralized social media technologies through the release of open source software. While anyone who uses steemit.com or the Steem blockchain is a critical audience who needs to have as much insight into what we’re doing as anyone, I also believe it is important that we spread our message to people who are not yet users, but who would derive tremendous value from joining the Steem community. I recently created this account (@steem.marketing) to serve that function. To read more about the intent behind @steem.marketing, check out this introduction post.

The Steemit Podcast

One of the efforts I am currently developing is an official Steemit podcast that is aimed at broadcasting our message to a new audience while also adding value to existing Steem users. I hope to do a number of “series” in this podcast, the first of which is: Decentralized Entrepreneurship and Marketing. The goal of this series is to help prepare aspiring entrepreneurs (including developers) and marketers for a future that is being disrupted at an accelerating rate through the advent of decentralized technologies like blockchain.

Mahbod Moghadam

The first interview in this series is with Mahbod Moghadan, co-founder of RapGenius.com (now Genius.com) and Everipedia, and Entrepreneur in Residence at Mucker Capital. As somebody who has helped build a web startup from nothing into the 240th biggest website on Earth as well as a blockchain-focused project like Everipedia, I found Mahbod’s thoughts about building companies in this rapidly evolving world extremely insightful.

I’ll include the full interview in both video and audio format at the end of this post, but I’ve also published a series of short excerpts in which we discuss especially interesting topics. The first excerpt is particularly relevant to Steem users because in it Mahbod explains how he went from being a non-technical power user of social media sites like Facebook, to co-founding two tech companies.

In the second excerpt, Mahbod talks about why community is so important when building a technology company, and why marketers shouldn’t try to pay an engineer to build their idea for a product, but to find an engineer who is already building something that resonates with them.

In the third and final excerpt, Mahbod discusses how blockchain empowers content creators by allowing them to retain ownership over the value they create.

If you’d like to see more of our interview, you can find the full video below as well as an audio only podcast version.

Decentralized Entrepreneurship & Marketing [Ep. 1]: Mahbod Moghadam

Podcast Version

Thanks so much for watching or listening and leaving any feedback on how I can make this series more engaging. If you know any great entrepreneurs or marketers who you think would make compelling guests, or if you would like to help me produce content like these, please e-mail me at andrarchy@steemit.com.