What is PATRON?

Patron is a Japanese platform to support the influencers market and, if it has the seal of Japan, we already know that it is a product of the highest quality.

It is an innovative idea that will combine key elements of social networks such as the influential and their followers with companies that need to get their products to consumers.

Patron uses blockchain technology, which makes it an independent third-party platform. Making transactions between both parties safer, especially when backed by intelligent contracts.

Patron will have its open source cryptocurrency called PATRON COIN (PAT). It is built on the public Ethereum blockchain as an ERC20 token.

The platform will bring together influential people with greater supporters and will allow them not only to establish business relationships with companies, but they can relate to other influencer who are in their same topic or know the diversity and establish mutual cooperation.

How do influencers benefit from using Patron?

Common people trust people more than institutions. Probably, this is due to the fact that many advertising companies exaggerate the qualities of the product they advertise. Not always what is bought is what is received.

An influencer is a "common" person, who has earned followers with daily work. They take care to promote products or comment on neuralgic issues that may affect their credibility or reputation. A mistake, can mean a significant loss of followers and with this, see your personal "mark" on the network ended.

Therefore, the influencer will be careful to promote brands that truly comply with what they promise and will not risk losing the trust of their followers.

It is the reason why the sales through the influencer generate more value than if the traditional advertising systems were used. In addition to these usually identify with a specific ruble, making the campaign of the company interested in promoting your product is directed to the consumer segmentation of interest and directly.

By using Patron, the influencer will not only be able to offer their services to the interested companies, but, being an exchange economy platform, the influencer can be contacted by the companies whose products are in the genre of their specialty.

How do businesses benefit from using Patron?

Every company tries to avoid expenses that do not become a value in the medium or long term.

Traditional advertising systems have been losing effectiveness, due to the technological explosion and the mass of information that is now in the hands of the consumer.

It is easier and faster for a product to become viral thanks to the direct intervention of consumers who share the appreciations about the product in their social networks.

A very illustrative example are the Airdrops campaigns. These campaigns have referral programs that offer small commissions for sharing information about your product on the user's social networks. The investment of the company for advertising campaign expenses to reach the investors is minimal if they had used the traditional means of marketing.

In Patron, companies will have at hand all the influencer classified by gender, ruble and SNS.

Patron will determine the value of the influencer:

• Dissemination ability / reachability
• Power to engage / Engagement
• Trust / Evaluation by users

Additional Benefits

• Contract between host (Influencer) and guest (contractor) using PAT.
• Use PAT for host (Influencer) and guest (influencer) co-starring.
• Ambassador agreements using PAT.
• Use PAT to buy, sell and trade with influencers.
• Influencer followers and fans can buy PAT from PATRON.
• Followers and fans will cheer and do a fan vote with PAT for influencers.
• If the Influencer who voted has been able to make a contract, you get money from the Influencer at the rate of voted PAT (stable).
• Fan polls to drive engagement on the platform and award contracts and incentives based on popular demand.

Use-Case

Blueflowers is a fashion enthusiast. She is always on the hunt for trends and the best offers of fashion stores. She has many faithful followers who follow her advice. She really pays attention to show her fans how to look pretty and fashion, suggesting clothes for every occasion and always emphasizes saving money on purchases.

She has 5 million followers. It makes loyalty contests that are always a success. On one occasion she suggested buying a scarf from a specific cloth in a certain store and this product sold out in two days.

Her success lies in the fact that her advice is realistic and useful for all women.

She needs, to continue positioning herself in the network, reward her followers and offer more contests to add more followers.

Blueflowers meet Patron and open her account to be known by companies interested in the sharing economy.

The House Fashion, Co., is a company specialized in designing and selling clothing Prét á porter al mayor. It wants to get to the retail stores, but it requires the consumer to be interested in the line it produces to create the demand and, in this way, the stores ask for the catalog.

It is trying other marketing alternatives and wants to take advantage of social networks to promote its products.

The House Fashion, Co., use Patron to contact influencers with greater supporters. The transaction is without intermediaries and the marketing costs are much lower than traditional marketing.

The House Fashion, Co., contacted Blueflowers and have managed to sell the catalog in several stores in the country and are exporting to other countries.

More Information & Resources

Patron Website
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