Social Media and the Making or Breaking of Cryptocurrencies

Each age has its innovations, catalyst moments when the evolution of technology helps society take major leaps in the way culture, institutions and the way we perceive life are happening. The fastest type of growth belongs to the digital revolution we are all (still) going through as we write these lines. Today we are focusing on two interrelated areas, social media, and cryptocurrencies. The first has revolutionized communication and the second has transformed the way society thinks about money and transactions.

Traditional mass-media was always the institution that set the agenda for all the socio-economic topics, as what got written about informed public opinion, and through it the priorities we needed to pay attention to. In the digital age, this place is more and more taken by social media, communication channels that can make or break a certain topic happening at a certain time. So was the situation with the Bitcoin. Emerging right after the 2008 economic recession, the digital coin was praised as the alternative to what we knew as traditional money. A way in which we could avoid centralized financial entities like the ones that have betrayed us before. The world was curious. The world shared.

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