THE HIGI-HAGA OF WRITING
As a writer, the writing higi-haga must always be your guide to avoid the ideological crinkum crankum which comes with getting your audience hooked in some trappings of an odoriferous saga cum gagatuangaga.
You will agree with me that making your writing cum product description crystal clear such that it is even visible to the blind is a necessary kakumented odesis.
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Before you read further,
From what you have read above, kindly tell say what the writer thinks should be done in a case of product marketing with good content and audience personae foci.
What did you understand from the above?
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Have you ever told someone a lengthy story, the person patiently listened to you only to ask you what you meant in the end? Well, if your answer is YES, how did you feel? Well, you probably were lucky to still have the attention of someone who has been so confused as to get immersed in an odoriferus saga. Sorry for the confusion but you have to feel what your audience/client usually feel when you are not clear.
So when next you create content, do this
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DEMYSTIFY YOUR CONTENT
Dear writer, you are a content seller. It could be your writeup, your book or any other product placed for sale. Would you rather get your audience lost in reasons and margins than convince them to patronize your product?
Communicate at the level of your audience - the reason why you have to research and know your audience/client. Be concerned about their understanding so you go beyond gathering a cheering crowd that will not convert to earnings.
Remember that lack of clarity can delay your patronage and may eventually divert it. Your audience/clientele must convert to earnings; else you are not in business and will not have a chance to retain patronage.
How clear is your message to your audience?
Know something; say something.