Connecting with the Search Giant.

Anyone and everyone knows that Google is the biggest search engine in the world, however, their services do not stop there, they are also the biggest video platform on the planet with their acquisition of YouTube, allowing millions of users to upload and watch millions of videos from tutorials to funny cats, mini-series to full films. And they are also home to Google+, Google My Business and Google Local Guides.

So, when it comes to having a presence on Google, why do businesses blinker themselves with a sole aim of getting ranked to number one within their search terms alone. Part of the problem is that when they think about Google, most firms, (and SEO consultancy agencies.) only see the raw SEO aspect. Where in fact they should also be considering the social media and the informational aspects of this search engine giant.

For one thing, you are at an advantage of having an active campaign promoting your Google+ page and quite often than not your company can show on page one of Google, purely through the posts and updates you carry out using their social network, something that can not only drive more traffic but provide vital information to potential clients and customers who are looking for your offerings.

There are also millions of Google Local Guides out there, these are more than happy to write reviews on local businesses, even upload photos, this is perfect for bricks and mortar businesses with shops and/or offices. The way to establish your presence is first to make sure your business is on Google My Business, and claim it. If not then it is a straightforward process of adding it. Once in place, you can then expand by adding further services such as Google+, a YouTube channel and we thoroughly recommend regular updates on on G+ page to get your presence out there.

More tips to follow...

image credit: Pixabay http://ow.ly/ydFH30k2A3U

Thanks for reading.

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