In all stages of history, there has always been a subliminal message, where the author who transmits the message can persuade the public to comply with the actions that they want to respond to.

Whoever transmits the message knows what it wants, therefore it will use the appropriate strategies in order to achieve the desired objective.

Now with the technological advances the message transits faster and the results are more effective.

Of course, it is not possible to persuade 100% of individuals, there are those who have a personality with their own criteria, with analytical skills where they can not be manipulated. On the contrary, it can generate the creation of a new message that adversely affects the counterpart and manages to win the opponent.