It seems like at least a dApps have been beefing up on accounts, which I'm assuming means they're going after users. Can't say that I've seen any advertising, but then, I haven't been looking either. :)

Well, see, that's true, which makes me wonder why a business would pay for the data if they can just go on and get it. They really don't need to pay a dApp do it for them. They just set up an account and start looking around. Maybe create their own dApp or browser tool like Waivio and go targeting clients.