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Unfortunately good tech isn't always enough to make for bad business decisions ... good examples are 3dfx and Atari ... Apple almost followed that path too ...

Had Apple not given so many free Macs out to schools and press places they likely would have. They built up a market of people that got used to doing things the Apple way and wouldn't want to learn to do it some other way if they were not forced to. It created a loyal market. Plus, they didn't do the stupid crap that Commodore executives did.