Anthony Constantinou CWM FX Explain Why Making a valid email list your priority

Okay great, you have an online business, some great promotional offers and also have a targeted email mailing list in place and are raring to go. Have you considered in all the excitement that to successfully market your products all the elements have to be accurate? In other words your mailing list has to contain valid email addresses. Anthony Constantinou CEO CWM FX says, "Comes as a bit of a shock does it not? Well if you want to start building your list you need to verify that every email-id is genuine or it will be an exercise in futility".

There are innumerable folks who have fallen prey to email spamming and they have taken protective measures to ensure they are not hassled again. For those who are not in the know, there are actually throwaway freebie e-mail accounts online. With these accounts a prospective client can only receive an e-mail but cannot reply from it. In fact they do not have to even sign up for them! Any emails that go to them are deleted, automatically every few hours.
The question arises is that why do people use these fake e-mail addresses? This is used as a defense against receiving bulk spam mail. For those who are honest online marketers they would definitely not want prospective clients to subscribe to permission-based mailing lists using fake email addresses.

These phony email addresses can create problems when you maintain a database; therefore it is vital that the mailing list be kept clean so as to avoid any complications. Any mails that are sent to these counterfeit addresses bounce and return which wastes your Internet bandwidth as well as time. So make it a point to clean up your database on a regular basis so as to retain the value of your email list and ensure to keep it free of fake email-ids.

A few measures that can be adopted are as follows:

 Prior to sending emails verify if you have fake, undeliverable email ids.
 Go in for email validation software which will exclude the fake email ids from your list.
 Always remember to remove those names of individuals who have unsubscribed from the list.
 Keep your list updated, and provide subscribers with an option to change their email ids.

For those who are contemplating of going in for email lists from any online vendor they need to exercise caution when buying or even renting them. Most of them are got from email extractors and more importantly they are not known individuals so they will not appreciate receiving an email from you. Instead try to use the double opt-in method of subscription as this will ensure you have a valid email-id and that they are open to the idea of receiving mail from you.