Apple’s First-Gen AirTags Drop to $64 — A Near Record Low

A 35% discount makes Apple’s original Bluetooth trackers one of the cheapest entries into the Find My ecosystem.

What Happened

A four-pack of Apple AirTag (first generation) is currently on sale for $64, down from the regular $99 price.

That represents:

35% discount

Around $16 per AirTag

Near record-low pricing

Individually, AirTags typically retail for $29 each.

The deal applies only to the first-generation model. Apple recently introduced a refreshed version with improved range and a louder speaker, which currently sells at full retail price.

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What AirTags Do

AirTags integrate with Find My, Apple’s global device-tracking network.

Key features include:

One-tap pairing with iPhone

Precision Finding using Ultra Wideband

Built-in speaker to play a locating sound

Anonymous crowd-sourced tracking via Apple devices

The Find My network is widely considered one of the strongest tracking ecosystems globally due to Apple’s installed device base.

Analysis: Why This Deal Is Strategically Interesting
Inventory Clearing Before Gen 2 Momentum

Discounts of this scale typically indicate:

Retail channel clearance

Inventory transition to newer models

Competitive positioning against alternatives

Since Apple recently refreshed the AirTag, aggressive pricing on Gen 1 makes sense.

It allows:

Entry-level buyers to join the ecosystem cheaply

Retailers to clear older stock

Apple to maintain volume without discounting the new version

Ecosystem Stickiness

AirTags are not just accessories.

They reinforce ecosystem lock-in.

Once users:

Attach trackers to keys, bags, wallets

Integrate with Find My

Rely on Apple’s crowd network

Switching ecosystems becomes less convenient.

Even if Apple lowers price temporarily, long-term retention value may justify it.

Competitive Context

Apple competes with:

Tile

Samsung SmartTag

Various budget Bluetooth trackers

However, Apple’s key advantage is network density.

Find My relies on hundreds of millions of Apple devices.

That scale is difficult for competitors to replicate.

Is First Gen Still Worth It?

For most users:

Tracking range is still solid

Precision Finding remains accurate

Core functionality hasn’t changed dramatically

The newer version offers improvements, but at this price, Gen 1 remains highly competitive.

For cost-sensitive buyers, this may be the smarter purchase.

Bottom Line

At $64 for a four-pack, first-generation AirTags are positioned as a value entry into Apple’s tracking ecosystem.

This deal likely reflects:

Product lifecycle transition

Strategic ecosystem expansion

Retail inventory management

For Apple users prone to misplacing items, it’s one of the better accessory deals currently available.