The eye-catching architecture fallen building Beyond the Lens in Pigeon Forge Tennessee USA

The Beyond the Lens! building in Pigeon Forge is famous for its eye-catching facade that looked like a fallen structure with a massive camera being swarmed by paparazzi.

The 20,000-square-foot facility has the iconic exterior served as a massive photo-op featuring giant paparazzi figures holding cameras.

The original architecture was built to resemble a building structural collapse. A giant replica of a camera lens appeared to smash through the front wall.