Your Next Dream Car? Probably Won't Be Off The Lot!
Ever dream of a car that's so unique, it's practically a piece of art? A car that no one else on the planet has, custom-made just for you? Well, hold onto your steering wheels, because Porsche is taking "bespoke" to a whole new level, and they've put a legendary designer in charge of making those wild dreams come true!
Meet Grant Larson. If you're a Porsche fan, you might not know his name instantly, but you definitely know his work. We're talking about the genius who had a hand in shaping icons like the original Boxster, the breathtaking Carrera GT, and the mind-blowing 918 Spyder. Seriously, this guy's design DNA is woven into some of the most desirable cars ever made.
After decades of shaping Porsche's future on the main design team, Grant is embarking on an exciting new adventure. He's now the "Director of Special Projects" for Porsche Design! What does that even mean, you ask?
Imagine you're a super-duper exclusive customer with an idea for a Porsche that doesn't exist. Maybe it's a completely custom car concept, an insane art installation with automotive flair, or a unique product that pushes the boundaries of design and engineering. Grant Larson and his team will be the wizards making those ultra-personalized visions a reality.
This isn't just about picking a fancy paint color or a bespoke interior stitch. We're talking about truly unique, one-off creations that blend the legendary heritage of Porsche with futuristic innovation. It's like having a Michelin-starred chef cook a meal just for your taste, but for cars and design!
It’s a fantastic move that highlights how Porsche is always looking forward, not just in performance, but in how they connect with their most passionate fans. Grant Larson, with his incredible eye for design and understanding of what makes a Porsche, is the perfect person to lead this charge into a world of hyper-exclusive, personalized automotive art.
So, while most of us will be happily configuring our dream Porsches online, a select few will be literally designing theirs with a legend. How cool is that?!
Original article that inspired this post:
https://newsroom.porsche.com/en/2025/company/porsche-grant-larson-special-projects-design-41286.html