It's a spanish word for life though. The point is to associate cryptocurrencies with daily life in latin america where credit cards are kind of an outlier. Most people in latin america are not really familiar with the visa brand. But lots of things are branded viva.
It's a spanish word for life though. The point is to associate cryptocurrencies with daily life in latin america where credit cards are kind of an outlier. Most people in latin america are not really familiar with the visa brand. But lots of things are branded viva.
Thanks. Couln't have put it better.
Very observant. :)