B2B LEAD GENERATION TRENDS EVERY MARKETER SHOULD USE

The business to the business industry has seen remarkable growth in the last decade. In today’s time, more and more industrial sectors and companies view strong brand management as a powerful mechanism for escalating into international markets, acquiring and retaining scarce talent and counterbalancing the strength of subsequent customers.

If somehow, you’re not acquainted with the idea of B2B websites let me shine a light on it: B2B site is a platform which allows commercial transaction among businesses regardless of their geographical location. China is having the highest number of B2B marketing agencies in the world, closely followed by the USA, UK, India, Korea, and Hong Kong. Some of the world's top B2B platforms are Alibaba, DHgate, and GlobalSources. Vertical B2B platforms which are dedicated to a niche are also very common nowadays naming BeauteTrade, b2bplasticworld, etc.
B2B platforms are helpful for buyers who source materials for their business. B2B Marketing is a hard nut to crack; not many small businesses are able to sustain the growth and profits, which is why B2B platforms help b2b business in many ways. Lead generation is one of the many tasks B2B sites have made easy for businesses. It is the initiation of consumer interest or inquiry by a salesperson into products or services of a business.
Traditionally leads are generated by customer referrals, telemarketing, events, and advertising. The B2B business is mainly all about leads because if there are no leads, there will be no clients or revenue. B2B marketers usually experience privations regarding the quality of the lead. A most important task for any company is to satisfy customers with their service and the generation of leads. To tackle hurdles like these, accomplished companies have used strategies and tactics to generate leads in quantity.

PROMISING TACTICS FOR GUARANTEED LEADS:

Expert marketers use the following tactics which have been found highly effective for lead generation:

Event Marketing:

You can make the most of the lead generation opportunities at your company's events. If event marketing is not a part of your lead generation strategy, you’re missing out on an amazing opportunity to fast-track your sales cycle and grow your business. The key is to communicate with people who are as passionate about the event as you are. Identify who should attend your event to maximize the opportunity. Your event’s content should pique the attendee’s interest.

Search Engine Optimization (SEO):

SEOs help in enhancing a company’s homepage with organic content. This is a new and most effective way of generating leads which offer revenues. The number of leads that you are able to generate through Search Engine Optimization increases as you develop more rich content and improve your optimization across the board with various tools.

Pursue Professional Help:

Seeking Professional Help in the chase of lead generation is a fruitful step. B2B platforms help mostly entrepreneurs & startups to construct their reputation in the market alongside getting through the initial stage of business. You can turn to some of the most in-demand business to business portals for generating leads for your business.

Tradewheel – Largest marketplace for wholesalers and retailers with an excellent reputation in regards to lead generation.
https://www.tradewheel.com/

Alibaba – This B2B site needs no introduction. Top source for leads from China and other regions of the world.
https://www.alibaba.com/

DHgate – It is a reliable online market place, offering cheap as well as high-quality wholesale products. They offer lead generation service too.
https://www.dhgate.com/

Manta – Manta has bridged the gaps between wholesalers, retailers, and buyers.
https://www.manta.com/

Made-in-China – It connects buyers and sellers worldwide to China. They also offer lead generation service.
https://www.made-in-china.com/

Email Marketing:

Emails are a classic way to gate a quality piece of free content to readers, which attracts and retains customers. Email marketing is also a great source used to invite readers to events. The email led lead generation strategy involves strategically nurturing you toward the ultimate conversion: a sale.

Webinars:

Webinars are a good source for generating leads. They help you to stand out from the crowd of competitors. Webinars help in getting a lot of subscribers while producing quality content. They are the best way to capture leads that are guaranteed responsive and of higher quality from various regions.

Telemarketing:

Telemarketing is keeping leads to active and serving customer needs by communicating with them and providing them with all the information they need out of curiosity. Tele-marketers excel in communication and gaining trust from customers. They also prove efficient in generating interests for your brand and capturing the prospect’s attention.

Paid Search (PPC):

With PPC you can instantly appear on the first page of any search engine, the solution of people's problems will be in your hands and will be opened and read by everyone. You will gain the exposure you always wanted, in exchange for money. You will get more leads because more people will be aware of you and what services you have to offer.

Public relations:

Public Relations help in building brand awareness and brings exposure to your profile by sharing stories of your business to the targeted audience. It helps in spreading information between a potential buyer and an organization. The more known your brand is, the more genuine the leads you will get.

Social Media:

Social Media is everywhere; it helps in advertising, creating brand awareness, sharing relevant content, influencer branding, and lead generation. Creating a fan following for your company on Social media platforms, such as Facebook, Instagram, Twitter, Snapchat, and LinkedIn, will help you create a strong digital presence. Social media promotion helps increasing your audience and to keep connected with the latest business trends and motives to expand your business. Mostly it is effective in converting website visitors into leads.

Content syndication:

Through demand generation marketing, you can improve your search engine rankings and widen your reach. This phenomenon is called content syndication, and it's an excellent way to generate leads. Your content is shared and downloaded across various platforms, which increases your ratings and brings you leads.

Blogging:

Blogging plays a major role to boost your SEO. You can give readers an insight into your company's workplace, values, and culture. When exclusive and creative content is posted, it catches the public eye immediately and increases the interaction. Your content is shared with other readers, which helps in generating leads.

Direct mail:

You can stay in contact with your clients using direct mail by consistently presenting all the promotions and new insights into the products or services you are offering. It is a tested method that not only keeps you in contact with your clients.

Online advertising:

Online advertising is the most used channel to capture most of the attention and catches a viewer’s eye immediately. When lead ads or surveys pop up on social media websites, the first thing an interested viewer would do is check out the website. Surveys help in providing great customer care and build trust between the viewer and the company.

Print advertising:

To find out what people think about your company or business and what you can do to bring improvements, print advertising is the best way. Print publications have been adapting new ways of advertising options to compete with new digital marketing trends. Old school ways of leaflets, brochures, and booklets help in gaining a lot of exposure. This can help you bring leads in high quantity.

END NOTE:
By using these above-mentioned channels and ways, you will certainly gain an edge in generating leads for your business. Now you need to assemble an able and expert team who knows how to convert leads into guaranteed sales.