EMP - Every Media blockchain Platform

Hello everyone in this article I will present an interesting ICO analysis, called EveryMedia, based on the following criteria:

A new media ecological public blockchain for unbundling BAADD media

Every Media blockchain Platform
In order to solve the social problems caused by BAADD media, we propose an ecosystem which anyone can implement a decentralized service by unbundling the mechanism of the media and combining blockchain technology and coin-ecosystem for value exchange.

INTRODUCE EMP
Platform Assets and Eco System

EVE
Basic coin with high liquidity Can be traded on exchanges Converted to EMP combined with the ADD coin at a certain rate

ADD (ADvertisement& DATA)
Coin with high liquidity and rewarded based on the level of contribution for advertisement Can be traded on exchanges. Can be exchanged for advertisement value and has a price rigidity in the upward/downward direction

EXP
An assets that can not be traded. A kind of share that allows more activities and voting rights

We Start Here

Social Problems of the BAADD Media Ecosystem

• Economic inequality due to distribution monopoly
• Traditional media business under Attention Economy has faced a stage, where it cannot grow itself
• Distribution of Economic profits for a few of large media firms
• A vicious circle of BAADD Media’s exclusive expansion

Infringement of personal information sovereignty

• The media collects personal information that the user does not recognize
• An unexposed business revenue structure for BAADD media’s profit creation
• Using the personal information for the advertiser of BAADD Media to reach their own purposes

Biased dissemination of information and political abuse

• Information is concentrated by traffic that concentrated on a few of large media firms
• Only the information selected for the media is exposed to the user
• Attempt to exploit exposed information

Personal information leakage

• Companies who aim to collect Big data, excessively store and collect personal information
• BAADD Media's cases of hacking personal information have been continuously found

Digital addiction

• BAADD Media’s Psychological manipulation for maximizing of advertising impact
• Users’ emotional problem and social problem occur due to the media contents addiction

Solution is Here

Pricing and reward mechanism that gives value to participants Support of Decentralized self-sufficing media business Safe and self-directed recovery of right to control individual information Organize decentralized self-regulatory organization Digital addiction prevention on platform

Price and Compensation mechanism
Shift from the internet of information to the information of value through blockchain technology

Writer

• Make profits with assessment about the contents made by oneself
• Build a solid community through better content production
• Structuring virtuous circle for continuous production of high quality contents

Consumer

• Receive rewards for the influence and expression to the writer
• Receive additional rewards for contents distribution
• Structuring a virtuous circle to facilitate dissemination of high quality contents

Advertiser

• Target advertising without intervention of a third party
• Providing transparent advertisement with reasonable commission

Decentralized self-sufficing media business Combine a democratic decision-making corporation and a foundation purse public interest

New business model
Media : Create profit and new business strategy Writer : Create profit and increase brand value of writer

DApp development support
Reduce the cost for developing your own service through platform

Digital transformation
Present future-oriented personal nformation system. Eliminate legal risks Strengthen business capabilities with user data analysis

Create additional profits
Can set independent agenda Enable two-way communication with consumer Can be developed into a business models for paid contents

Strengthen the right to control individual information
Grant ownership of data including personal information to data producer

• Unable to hack data
• Excellent access right data control / management
• Compensation for data use
• Minimize the third party intervention in data use

Digital Addiction Prevention Unbundling and re-bundling of Social Media Service

• estructure social media service based on the Dapp developer’s original ideas and technologies based on the Every Media blockchain Platform
• Naturally, users will recognize and understand the mechanism of applications and platforms
• Use 1% of total assets for social contribution activities in line with the purpose of the Center for Human Technology through ‘Safe Box’

Decentralized self-regulatory organization Apply DPoS, a liquid democracy method of platform policy

Witness group

• Main policy/decision making bodies
• Provide EVE coin block generation node
• Elect advertisement nod witness
• Decide advertisement fee, date use fee, Dapp developer fee, etc..
• Operate decision support system(Loomio)

Advertisement nod witness group

• Membership without voting rights.
• Provide ADD coin block generation node.
• Elected by witness group.

Audit commission

• Copyrights and harmful contents audit Scanning bot / Audit commission
• Scanning bot / Audit commission / informant, etc.

To find more relevant details from the EMP project, please follow a number of sources for the following references:

WEBSITE
WHITEPAPER
FACEBOOK
TWITTER
TELEGRAM

Bitcointalk username: Aray80