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Yeah, found it pretty interesting. Love the idea of mitigating risk in financial situations so thought it was cool too.

I remember a similar concept a few years back as well. Didn't follow up on it, but there was a project oriented around athlete and celebrities offering some sort of equity on a token based system. Don't remember if it was fully tokenizing or not though.

The great thing here is that an actual celebrity is doing it, which is also great exposure for crypto in general :)