When a whitepaper, a random team, some crumby videos and a social media account can turn someone from penniless to a millionaire running a company with a market cap of $1.1bn over the space of 3 months, I'm amazed everyone isn't ICOing. I know it's more complicated than that but if you look at enough ideas, teams, and marketing you start to realize a lot of these "coins" are never going to get anywhere (besides the creators and advisors getting filthy rich).