Digging Into Basic Attention Token and the Brave Browser
Basic Attention Token is a decentralized, open source and efficient blockchain-based digital advertising platform.
Part one of the platform is the Brave browser, which is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately to reward publishers.
It all runs on the BAT token. I last wrote about the token and ICO in June 2017, when BAT raised $35 million in just 30 seconds, a record at the time.
Today, I’ll dig into Basic Attention Token and the Brave browser.
The man behind Brave and BAT is Brendan Eich. His resume includes CEO of Mozilla, developer of the Firefox browser and the creator of JavaScript. He did a presentation not too long ago about Brave and BAT at Facebook, which you can check out here.
BAT aims to help some of the problems with digital advertising, which according to BAT a is overrun by middlemen, trackers and fraud.
The Brave browser automatically blocks ads and tracks that violate your privacy and cost you time and money. Per Brave it’s 2x faster than Chrome and Safari on desktop and up to 8x faster on mobile. Plus you can save on data charges, avoid infections, and protect your privacy.
In the ecosystem, advertisers will give publisher BATs based on the measured attention of users. Users will also receive BATs for participating. The utility of the token is based on user attention, which simply means a person’s focused mental engagement. You can see how it works in the graphic below.
The Brave browser has actually been around since June 2016. Since then and after the token sale Brave launched on the BAT platform, it added a BAT wallet, and also added Brave Payments, which can be used to reward YouTube creators.
To promote the platform Brave announced a $1 million BAT giveaway in mid-January. That lasted a week so Brave double-upped the promotion. I’m not sure if any is left.
What’s cool is that Brave now has over 2,000 verified websites and over 6,000 verified YouTube creators.
In the next installment, using the Brave browser.
and trade cryptos on Binance
amazing post sir really nice
Thanks!
Really Very good post sir.
Cheers!
want to say me as a blogger was invited to their promo program, if you wanna install (or reinstall) consider to use my link to give me some support (no idea what i will get) - http://brave.com/fuk204
thanks
killing it gdubs!
I just keep grindin ;-p
Awesome, been bullish on BAT since I learned about them last August. Been holding ever since. Super excited for them unrolling ad trials ... couldn't come too soon. Have you tried their mobile browser? I have and it's amazing ...
I keep seeing things about the mobile browser. I guess now is the time to try it out
I'm testing how the desktop browser at the moment... it's an adjustment!
thank s for sharing this info
I wish tell me how can I find the best ico ??
Use the ICO ratings sites.
Thanks for the guide. I'm still stuck with Chrome, but Brave is looking better and better.
No doubt... I still use Chrome too... need time to figure out Brave.
Well, I did not want to believe it before. But now I must admit, BLOCKCHAIN IS THE FUTURE
Lol ;-p
As anyone that runs a website knows, ad based revenues are no longer a viable means of sustaining sites. Been reading about the Brave Browser and Basic Attention Token, very interesting, can see the future
Yes, been following the adpocolypse since early 2017. The landscape will be very different in a few years.
very informational and useful writing.
thank you so much, sir
Cheers!
you are so awesome @g-dubs brothers. keep doing our progress with you
Thanks!!!
okay brothers g-dubs 😊