Thank you for bringing this to my attention, I wasn't aware of this.

The platform looks very promising, especially because it is already running. I don't think the ICO is necessary though. It is not directly linked to the platform. It just serves as a currency and a share of the company. The service runs perfectly without its own coin. It seems like they just want to make many millions in easy cash without offering any benefit to the user. If you think otherwise I would really like to be corrected.