Yes I completely agree. I have started looking in to the marketing teams behind a crypto too, as their role is becomming bigger and bigger. I also look at how the coin can be obtained, I think that will be important.

I like OMG's proposed DEX that will have a FIAT gateway, the fact that it will be mined by PoS once the wallet is released, and that it was made by Omise, a company with contracts with huge names like McDonalds in Thailand. Have a look in to their plasma technology, it's really interesting. I'd really appreciate any feedback you have on my posts!