Yes, this is getting out of hand.

There may be a need for a number of different cryptos (say, Bitcoin, Ethereum, Dash, Steem), and there may be a place for each of them in the new digital money system. And emphasizing their uniqueness might even be beneficial and productive.

But I doubt that we need 10–20 or more versions of Bitcoin. In fact, that seems to be counter-productive. And quite possibly harmful to the reputation of bitcoin, or even dangerous to the entire crypto ecosystem.