Your online data is equivalent to digital gold, find out how you can reclaim it!

So you might have already received some spam email advertising, cool, but once you open it, you are slightly enthralled by the pinpoint accuracy of the products that are in sync with your tastes. At this point, you might shake it off as pure coincidence which is farther from the truth than you might think. The most likely scenario is that the business bought your information from an online data broker.

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Data brokerage is a multi-billion market made up of professionals who collect online consumer data and sell it to the highest bidder for marketing purposes and actionable insight products. Where do the data brokers get your data? Public records, purchasing history and online activity are just some of the productive resources for this industry.

Big companies know the power of data first hand as the more targeted their product is, the more profits will they be able to amass. With the advent of blockchain technology and cryptocurrencies, just giving away your data for free, will come to an end.

Liberdy: the transparent marketplace for all your data needs!

Based on the Ethereum blockchain infrastructure, Liberdy has developed a data management platform or DMP that gives online users the ability to sell their online data for rewards. Advertisers and interested parties have the opportunity to buy top quality data as well because all transactions will be registered on the distributed ledger that’s scalable and tamper-proof.

In the light of recent events regarding personal data usage, the Liberdy platform ensures its users that all of their systems are fully GDPR compliant when it comes to data management rights and gaining profit from it. The integration is done seamlessly as the exchange of data is done in the background, every time the user goes online. The current data brokerage cycle takes the consumer out of the picture altogether, but with the help of the LIB utility token, Liberdy plans to bring the online users back into the spotlight.

More so, users who choose to share their data on the platform, have the full management rights over their data and they can decide which companies get to use it for their marketing purposes.

A multi-billion market opportunity

Studies show that in 2017 alone the global digital expenditure was no less than 228 billion USD with a compounding growth of 19% on a yearly basis. As this kind of data is key to any marketing endeavour its time, the data generators get a piece of this giant pie as well. The actual payment for the data will be conducted in the form of LIB tokens both ways. Advertisers will pay in LIB to get the data, and the users will receive the payment in LIB as well.

Acting as a fully fledged cryptocurrency, users can choose to hold it for its store of value or trade it on the supported exchanges once the platform goes live. To find out more about the data revolution go to https://liberdy.io/!