OKay, I gobbled up this post in a hot minute! I like this idea on so many levels. Lets talk about efficiency.

The fact that rewarding content creators and consumers directly is the only way trust can be established these days. Any protocol built on blockchain has to have at least this much. What we see here is that advertising creators are directly reading the advertising viewers (consumers) with fungible tokens. With no intermediaries the system becomes trust less and thus can be trusted by the consumers and advertisers alike.

The second thing I like is the fact that url's themselves are the links to tokens. No need to go to lengthy login procedures every time to claim you tokens when you click an url.