Blockchain as Coffee Differentiation Enabler

I am a big coffee drinker and I tend to use this example a lot, so this announcement caught my eye.

Today, anyone can slap a label on a bag of coffee that says “organic” or “family owned farm” or anything like that.

But can you prove it?

If you could and you’re a coffee supplier or brand, you now have an opportunity to differentiate your product and attract more of the customers who share your beliefs.

What’s more, because you can prove your claim, you can possibly charge a higher price.

That’s exactly what Bext360 is doing.

A vertical-oriented blockchain-based supply chain enabler of marketing differentiation.

Go back to the CMO Primer for Blockchains and you’ll see that the connection between supply chain and marketing is a go-to example for me.

We’re going to see a lot more of these in the future.

For more, check out the article in NewsBTC.