ICO, Part VIII
How to Choose the Right ICO and not to Fail
When I started to look through the running ICOs, I got wide-eyed. I suppose that many startuppers as well as investors who experienced processing a business plan at least once in a lifetime, were thrown down by shock: plenty of Teams who would definitely fail to raise a penny within a developed venture market, managed to raise large investments for budgeting their projects.
However each second projects possessed such alarming features as:
-absence of an MVP;
-shallow idea;
-absence of potential market niche;
-absence of marketing strategy;
-weak team;
-inadequate hardcap;
-absence of monetizing pattern;
-simple scams.
When you distinguish such features in most of the projects, you just can’t believe your eyes. You start to calculate, translate Ethers to US dollars, thinking there must be a mistake. But there’s no mistake at all.
How can they invest in the guys that have just gathered and got a long way to go? Any team can hardly bear all the responsibilities and pressure that they are going to come through. I really believe their good intentions and enthusiasm but I myself faced everything and am assured of the fact that this way is not for everyone. That is why each investor should be aware that ICO is not only about high values, but taking serious risks as well. Token sale is very much alike to traditional venture market where the players expect startups’ growth by 30–40 times but the investments do not always satisfy their projections.
When I realized the situation, I asked myself a question why. Why does it happen like this? To get the answer, you’ve got to clarify who is investing and what for. The early serious investors are usually blockchain fans who stood at the origins of this technology’s mass development. Developers were not interested in money, but they got it, that’s why they’re inspired with success and tend to change the world by promoting this technology and cryptocurrency by means of ICO.
Market Potential
One should always analyse market potential as well as the potential of the product within this market.
Rexpax Market:
-great market potential (about 15 billion of items in potential users’ apartments that don’t fully profit from owning their material values);
-low competitors level among similar platforms;
-we have all the suppositions to conquer the share within rental market.
Market Potential. The Product with Reality Check
Product Values:
-we have a unique solution for organizing, storing and owning the items;
-we solve the problem of items’ availability without the burden of possession;
-the market is ready for launching such a product;
-the community give positive feedback for the product and understand its usefulness.
Token Role
An important point that has a direct influence on the rate of return for each investor. In most projects token does not have an applicable functionality, people release tokens just for the fact of releasing tokens aiming at attracting investors for buying their tokens, that’s why token role is a leading one in taking investment decisions.
Rexpax Token Role
REXX currency is created to attract more people and resources to the new economy. REXX is designed as a main factor of Rexpax development: an intensive increase of users. REXX is valuable because users do not need to buy it: the user can earn REXX just by acting useful within the platform:
-reward for inviting and signing-up new users;
-reward for sharing items;
-reward for adding services to Home Online;
-reward within Loyalty Program.
REXX in-platform functioality:
-pay for rent with REXX;
-pay for other users’ services;
-pay for buying goods;
-promotion within the platform.
30% of Rexpax currency is reserved as a reward for performing useful tasks within the platform. Token plays an important role: if the demand for Token is connected with the increase of the project and its community, it means that a token has a really great potential.
The Team
This factor is a key driver for the future success of the project. If the team members have no positive experience in business and developing new projects, you have to think a lot before investing in them. A good team can modify an existing product or make up a new one. A bad one can fail even developing a great idea.
Rexpax Team proved their flexibility and hardiness towards permanent changing of the product and markets. We suppose that our Team is strong enough to lead the project to the international market, bring good to people and help investors benefit.
-we have 9+ years of experience in e-commerce;
-our CEO is a certified Executive MBA who has created 3 successful business projects in several countries;
-an experienced Team that are able to run all business, financial and user zoom processes;
-skilled developer team;
-advisory board.
ICO Terms and Conditions
The three points should be paid attention to: ICO terms, conditions of running, token distribution. There’s no fixed format and the conditions may vary depending on each particular crowdsale. Positive aspects for each point are the following:
We set a soft cap of 3000 ETH and a hard cap 27000 ETH that refer to the project rate. It means that in case of success we don’t get extra money. We adequately evaluate all the expenses and can prove the ICO caps, not only pointing out funds’ allocation.
Token distribution is elaborated by the Team: the founders get a small percentage that will be vested for one year;
Tokens will not be available on the exchanges at once, but within a month. We’ll get everyone updated to the details as negotiations on the terms take time.
The team are not going to sell their tokens after a year, our business model has monetizing feature and it gives an opportunity for the project to develop regardless of token sales. 1 year is a general rule for freezing tokens, but it’s not a voidable one.
After examining the project, one should think over the investment strategy. There are two ways of it: sell the tokens immediately when they get listed on the exchanges or hold them expecting the company development and multiple token increase in value.
We appreciate those investors who would save Rexpax tokens and have good chances to get super-profits, as the project will develop and the token price will rise.
Let’s particularize the factors which influence the price increase after tokens get listed in the exchanges.
- limited emission. There are not enough tokens for all the investors and everything that influences token deficit at ICO stage, attracts demand for token at the floatation;
- many investors trust in the project. The higher the project’s overall estimate is, the more chance for price increase appears;
- the Team will lead a great marketing campaign if reaches the hard cap;
- we already have an MVP and know how to develop it.
Current Product Status
You can make a conclusion that the main purpose for the team is to release the product, not to earn a bit on ICO hyip. Our company works starting from 2014 and we managed to develop the alpha-version without third party investors and you can already try it.
We are not going to slow down after running the ICO. We intend to hit blockchain over the fence of everyone in the world having Internet access as well as items in their homes.
Rexpax Team is now getting ready to Pre-ICO, at Pre-ICO stage, tokens are sold with bonuses, so hurry up as this is a limited offer!=)
You can never solve a problem on the level on which it was created.
- Albert Einstein
For that very reason Rexpax moves further to the new horizons!