Why are the rich and the poor?
Airplane sitting phenomenon
Observing the visitors from 30 to 40 years old you will see, the first-class visitors are always reading books, most businessmen are magazines or laptop work, the most popular is reading newspapers, watch movies, play video games or talk.
At the airport, people in the vip lounges will read the books, but in the popular lounges they use the phone.
It's the habit that makes each of us!garlic phenomenon
A trader brings two garlic bags to a place where people have never seen garlic, they are extremely interested. So traders earn two bags of gold.
Another trader heard that so he brought two bags of onions there, the people there see the onions more excited. They thought they could not express their love for the traders, so they brought two bags of garlic to the trader.
It's just a joke, but actually it's the same in life. He knows the grasp before the opportunity to grasp the gold, the followers may get garlic! The prize is one who knows: Go one step ahead!The phenomenon of alcohol theft
Someone buys a good wine barrel in the yard. The next day the wine is only 4/5, he immediately paste on the wine barrel four words: Do not steal alcohol. The next day, the wine went back to 2/5, he again labeled: Steal heavy wine. On the third day, the wine was still stolen. So he put three words: Urinal, see who else dare drink it. On the fourth day, he looked at the barrel of wine. The container is full. But full of urine.
... The story is not over yet. On the 5th day, he again put the words "not steal wine" on the barrel. That day, a lot of people cried together!
The psychological principle is that the more we do, the more we are curious. On the law of gravity, the law does not distinguish whether or not to ban, only the word "stealing wine" will certainly be stolen wine!segmentation phenomenon
For the rich, they fear the product is not safe, afraid of no status, afraid of losing face, afraid of not as good as other people.
For the poor, they want cheap, want gifts, want to discount, want to calculate with others, want to save as much as possible.
The difference in the thinking of two different groups of people in marketing is called "market segmentation".
If you sell to the rich, do not abuse the discount, if sold to the poor, do not forget the gift. How do you market your product?
$ 500 phenomenon.
A boss on a Wall Street bank borrows $ 500, borrows in two weeks. A mortgage lender must have a mortgage, he uses a Rolls-Royce car in front of the door as collateral.
The banker put his car into a warehouse and gave him a loan. Two weeks later, he came to the bank to pay, with interest only $ 15.
The banker found in his account a few hundred thousand, asking why he wants to borrow money. He said, "The $ 15 two-week fee for a two-week car can not be found on Wall Street."
Animals are more muscular, more human than the head.
Bowling phenomenon
Bowling has 10 bottles, if you throw nine bottles, you will reach 90 points; If you throw all 10 bottles, the result will be 240 points.
80% of the reward in this life is for the 20% of the best people.
From good to great is a long way, if possible become great.
Tea drinking phenomenon.
Zhang always likes to drink 20 yuan of tea. Each time Zhang bought tea at the new store, the boss gave him half a cup of tea.
Truong Tam used tea to serve customers. One day free tea to try a good sip of tea. Completely free tea, Truong Tam did not want to type 20 currency anymore.
Especially, no matter how much he buys tea, he gives half a cup of tea. In half a year, the money Truong Tam bought tea 10 times before.
When you sell tea, remember to give more tea, but better!Brand phenomenon
Original price of Hermes only 400-600 yuan, semi into six thousand. The boss is still rushing to buy. What is a brand? Adding a zero to the original price is a brand. Adding two zeroes to the original price is called a luxury. Want to add as many as 0 to the original price, then add that called heritage.