Content creation and development is a fundamental aspect of the media and entertainment industry. However, no matter the quality of any given content, and the benefit that it may have to offer, getting it across to the eventual consumers is the ultimate goal of its creator.

How Efficient Is The Current Entertainment Structure

The process of creating content and offering it to the intended audience involves a process of value exchange. While the audience enjoys the benefit of the content, either for entertainment, educational or information purposes, the creator and everyone involved in the distribution process is rewarded in the value exchange process.

There is a structure in the media and entertainment industry that is supposed to help participants achieve these processes. However, several factors are limiting these participants, especially the content creators from achieving the full benefits of their efforts.

Difficulty in raising capital, expensive marketing and distribution systems, the absence of proper review and monitoring systems, are some of the setbacks that content creators, especially the small and independent ones, are battling with in the industry today. Hence, the innovation by Blue Baikal which is based on blockchain technology is providing effective solutions for these problems.

Blockchain is a decentralized and transparent technology that provides an immutable and traceable system for carrying out processes. Users from all over the world can connect to a given blockchain platform and participate effectively under the same protocol. This has enabled Blue Baikal to provide a complete ecosystem through which content creators can escape the deficiencies that has plagued the industry so far.

What Does Blue Baikal Have To Offer?

By launching a product on the Blue Baikal platform, content creators are provided the opportunity to engage the network users in a crowdfunding exercise that is mutually beneficial to all involved. This system enables content creators to raise funds without giving up their rights and equity to VCs and Angel Investors as is obtained in most cases today.

The platform hosts its own organic influencers and promoters who participate in the marketing and distribution of finished content for rewards. This practice saves the content creators a whole lot in the areas of digital advertising which has been monopolized by a few intermediaries.

Launching a product on Blue Baikal guarantees the elimination of piracy and illegal distribution of content. Authenticated copies are transferred directly to consumers in a transparent blockchain system that can be traced. Also, the content owners are presented with the benefit of monitoring the performance of products. This supplies important information and data that will be necessary for review and assessment of projects.

The media and entertainment industry is already huge and expanding further at a very fast rate. The present system where only a few centralized stakeholders control the entire ecosystem cannot be sustained in the long run. Therefore, joining the Blue Baikal platform is a step into the future that is bound to be. This will simplify processes and ensure proper supply chain management of products from the point of creation to the end users.

※ Our project introduction : https://www.bluebaikal.io
※ Our alpha version (Steem Based) : https://www.bluebaikal.com/