The BSC Meme Ecosystem Explodes in Popularity, On-Chain Trading Volume Surpasses Solana, and Middle Eastern Concept Tokens Rise
In traditional finance, there is a saying: “Bear markets produce Irrational Surge Tokens.” This saying also holds true in the crypto market. In the past 72 hours, the market has experienced dramatic fluctuations:
Bitcoin briefly surged into the red zone but quickly faced strong selling pressure and pulled back.
Ethereum entered a phase of “inertial decline.” Although the drop has currently stabilized, the trend has not yet reversed.
Over 100,000 people were liquidated across the entire network within 72 hours.
The sentiment that the bear market has arrived is growing louder.
Amid this situation, the long-quiet Meme sector has made a “king’s return,” with the BSC Meme ecosystem experiencing explosive growth. Its on-chain trading volume has surpassed that of Solana. Notably, Palu skyrocketed from a market cap of $230,000 to $10 million, achieving an over 30-fold increase! Mashallah, which started with a market cap of $1 million, peaked at $16 million, delivering several times returns. The most astonishing performer was $Mubarak, which soared to a staggering 1,300x gain last weekend.
This perfectly proves the saying: “The crypto market never lacks get-rich-quick stories.”
The Rise of “Middle Eastern Concept Tokens” and the Explosive Growth of BSC Meme
The recent Meme frenzy on the BSC chain has been dubbed by the market as the “Middle Eastern Concept Tokens” boom, also known as the “White Cloth Rally”. It all started on March 12, when the UAE Sovereign Fund MGX announced a $2 billion investment in Binance. The news instantly became the center of attention, with major KOLs and news outlets scrambling to interpret it, igniting market sentiment rapidly.
The explosion of Meme tokens typically requires two core conditions: “hype” + “focus of attention”. In this storm, both conditions were fully met, and the market was merely waiting for a formal trigger.
Sure enough, at 2:38 PM on March 13, Binance’s official Chinese Twitter account posted a Meme image featuring an Arab figure dressed in traditional attire, with the word “Editor” written on his clothes. Shortly afterward, CZ (Changpeng Zhao, founder of Binance) retweeted the post with the word “Mubarak”. Here’s the tweet:
Within just a few minutes, Four.meme launched dozens of tokens with “Mubarak” as the ticker, plunging the market into a frenzy. It wasn’t until CZ personally retweeted a Meme token ending with “6f6” that the market gradually focused and identified the genuine direction of the “Mubarak” token. In just 10 hours, the token’s market cap skyrocketed from $400,000 to $13 million.
CZ’s Traffic-Driving Effect and Market Sentiment Fermentation
The explosive rise of $Mubarak was not solely driven by CZ himself but also fueled by various external factors. As the representative of “Middle Eastern Concept Tokens”, the market widely regarded $Mubarak as a “gesture of goodwill” symbolizing the cooperation between Binance and Middle Eastern capital. On March 15, CZ further stirred up the hype by posting on Binance Square:
“Going to meet a friend this weekend”, accompanied by an image related to Mubarak. This public endorsement instantly ignited market enthusiasm, prompting investors to rush in. That night, Binance Alpha officially listed $Mubarak, pushing its market cap swiftly past $50 million.
However, this was merely the beginning. Following $Mubarak’s sharp rise, the entire Meme sector on the BSC chain entered a full-blown explosion phase. From TST, Broccoli Dog, to various tokens themed around Arab culture, BSC’s Meme assets embraced an unprecedented carnival moment.
According to GMCN data, on March 18, the popularity of Meme tokens on the BSC chain continued to surge. Among them, $Mubarak’s market cap briefly exceeded $180 million, with a 24-hour trading volume of $50 million, making it the undisputed star project. Meanwhile, another Meme token, $Mubarakah, saw its single-day trading volume surpass its circulating market cap, forming a classic volume-price inversion phenomenon, further escalating speculative sentiment in the market.
The Essence of the Meme Frenzy: Sentiment-Driven, Liquidity Effect, and the Middle Eastern Wealth Wave
The astonishing growth of Meme tokens within a short period can be attributed to three key factors:
- Concentrated Outbreak of Market Sentiment:
Meme tokens are essentially emotion-driven trading assets, where prices are more influenced by market sentiment rather than fundamentals. Once attention converges on a specific topic, the FOMO (Fear of Missing Out) sentiment triggers substantial capital inflows, creating a short-term mania.
- Concentrated Effect of Trading Liquidity:
As part of the Binance ecosystem, BSC already boasts a vast user base and abundant liquidity. Coupled with CZ’s personal influence, it becomes easier for Meme projects on BSC to capture market attention, forming a liquidity aggregation effect that accelerates capital influx.
- Wealth Effect Driven by Middle Eastern Capital:
In recent years, Middle Eastern capital has increasingly impacted the global investment landscape. The MGX fund’s substantial investment in Binance not only heightened market awareness but also brought actual capital inflows. As crypto investors from the UAE, Saudi Arabia, and other regions gradually participate, the hype around “Middle Eastern Concept Tokens” has created a robust trend, further propelling the prosperity of the Meme sector.
Is the Entry of Middle Eastern Capital a Positive Signal for the Crypto Market?
For the crypto market in 2025, the scarcest and most fiercely contested resource remains liquidity. Naturally, the entry of Middle Eastern capital is seen as a positive signal. However, it is crucial to recognize that the current market still faces uncertainties. A closer examination reveals that high-yield financial products have become increasingly common, which from an economic perspective indicates excess liquidity. Is this contradictory? Not at all! The market does not lack liquidity but rather sustainable liquidity. The short-term speculative funds flooding in do not inherently contribute to a positive market cycle. A genuine bull market requires underlying technological innovation rather than mere capital-driven hype.
Conclusion
In summary, the Meme frenzy on the BSC chain has undoubtedly introduced a new wealth effect to the market. However, investors participating in this carnival should cautiously assess risks, manage positions wisely, and avoid blindly chasing highs. Whether the Meme sector can sustain its current growth momentum in the future still depends on market sentiment, policy environment, and the direction of industry innovation.
