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RE: Promote Steem Posts and Fund Budget Proposals with Our Voting Bot!
For returns, while getting a higher percentage might be better for the short term, funding projects that help add the value of Steem with the other 50% might help with producing a much higher Steem price when a few of the projects are successful. A higher Steem price with a 50% return on delegation may equal much more than getting a higher return purely on the delegation.
You're assuming that your ridiculous Facebook ads are going to drive people to Steem/Steemit and increase prices as a result. There's no evidence that your "marketing" plan will work at all. It would probably be better to simply give those rewards to spammers rather than piss them away on FB advertising. At least spammers might tell their spammer friends and possibly increase interest for Steem.
You, on the other hand, just make it look more scammy...with no added benefit of drawing in new users.