I was not aware that Steve used so many metaphors in his sales approach! Does not surprise me at all but really does help to see the examples.

I believe that the more senses you can include in your dialogue, the better your communication will be. We all take in information differently and we express it differently as well.

In Neuro-Semantics we call the primary sensory systems "VAK" or Visual - Auditory - Kinesthetic. This is pretty basic knowledge but we often forget that most of the population IS primarily visually oriented. Thus, having metaphors really allows individuals to see (within their mind's eye) a word in a visual format.

I believe that has a lot to do with why it's effective.

We are, however, moving into the auditory age as we speak (no pun intended) with siri, amazon echo, or google home we'll be speaking and hearing our search results in the future!

Awesome post @maverickfoo. Really enjoyed it.

I write about empowered psychology and how to inspire creativity. Today I wrote about the power of failing early on. I'd love to hear your thoughts about it: This Is Why NOT Succeeding Early On Is The Best Thing For You