Quite an insightful and educative piece. A second look at the Warren Buffet quotes and one can see why he is one of the most successful businessmen currently existing. Such an ingenious piece of advice. I will allow that to guide my investment decision henceforth.

The proliferation of ICOs in 2018 has actually made a lot of people to be wary of cryptocurrency-based projects. The few successful ones definitely have a lot in common with the points you have highlighted, especially the clear and concise goal. There is no doubt that even a layman would understand the goal of #simplybrand but your post actually educated me more on how the goal is set to be achieved. This is a beautiful write-up @ascorphat, thumbs-up to you.