How I Made My Own Logo for My Business (Beginner Friendly Guide)

When I started my small online business, I thought one thing:

“Do I really need a logo right now?”

At first, it felt unnecessary.
But after a few days, I noticed something…

My page looked:

• unprofessional
• forgettable
• and honestly… a bit cheap

That’s when I realized something important:

👉 A logo isn’t just a picture. It’s your business identity.

So instead of spending hundreds of dollars, I decided to try making my own logo first.

Here’s exactly what I learned (step-by-step), in case you’re starting out like me.

Step 1 – Understand Your Brand First (Don’t skip this)
Before opening any design tool, I asked myself:

• What does my business do?
• Who are my customers?
• Do I want modern or playful?
• Simple or colorful?

Because here’s the truth:

A random “cool looking” logo usually fails.

A logo should match your brand personality.

For example:

• Tech business → clean & minimal
• Coffee shop → warm & friendly
• Fitness brand → bold & energetic

Once I defined my style, everything became easier.

Step 2 – Choose a Simple Logo Type
At first I tried complicated graphics…

Big mistake.

Simple works better.

I learned there are 3 easy types:

1. Text only (brand name)
2. Icon + text
3. Symbol only

For beginners, icon + text is the safest option.

It looks professional and easy to remember.

Step 3 – Pick Colors Carefully
I used too many colors at first… and it looked messy.

Then I followed this rule:

👉 Max 2 colors

Some quick psychology:

• Blue = trust
• Black = premium
• Green = growth
• Red = energy

After limiting my colors, the logo instantly looked more “professional”.

Less really is more.

Step 4 – Use Free Tools to Design
If you’re starting with zero budget, tools like:

• Canva
• Figma
• Free logo makers

are enough to test ideas.

I played around with fonts, icons, and layouts until something felt right.

This is great for:
✅ learning
✅ experimenting
✅ quick drafts

But…

Step 5 – When DIY Isn’t Enough
After trying for hours, I noticed something:

My design looked okay…
but not “brand-level professional”.

That’s when I realized:

Designers exist for a reason.

A professional logo:

• looks cleaner
• scales better
• feels trustworthy
• and saves time

And honestly, customers judge your business in seconds.

So sometimes it’s smarter to get expert help instead of struggling alone.

Step 6 – Get the Right Files (Very Important)
Whether you design yourself or hire someone, always get:

• PNG (transparent)
• SVG or AI (vector)
• High resolution files

Without these, printing or resizing becomes a nightmare.

I learned this the hard way 😅

What I Recommend (My Honest Opinion)
Here’s what I’d do if starting again:
👉 Test ideas yourself first
👉 Then hire a professional to polish it

This saves time and gives you a much better result.

There are actually many affordable freelance designers online now — you don’t need expensive agencies anymore.

Final Thoughts
Making your own logo is totally possible.

But remember:

• A logo is not just decoration.
• It’s your brand’s first impression.

If you’re serious about your business, invest the time (or a small budget) to make it look professional.

🚀 Helpful Resources
If you’d rather skip the DIY struggle, I’ve collected some budget-friendly logo designers that many small businesses and startups use.

They’re affordable and much cheaper than agencies.
👉 You can check them here: