Store merchandising is a complex subject the means the way the product is been displayed in present of the customer, in promote sales in general and promote sales specific in products group.

There are many store merchandising sell good product at a competitive price and loading them to the store shelves, the company that sell products consider effective merchandising knowing the way stores merchandised are significant effect on sales and profits.

May idea here is take a look at you store presently, intended to raise your awareness the important of store merchandising and could it affect sales and profits. A lot of dollars could be spent on your merchandising and you have to be careful at what you do;
• Conforms to the creative platform of the company.

• Is cost effective it return an investment made.

• Fitting a budget that considerations of the company.

The store merchandising are divides in different subheading of wish I will be highlight them for you

Key element of store merchandising.

This merchandising is base on research which are, how colour affects consumer selection, designs and shapes are most pleasing to the consumer, how often you consumer eye move toward the shelf, how the fixture of the store is been promote etc.

Store fixtures.

Store fixtures this the most expensive and usually a major expense for a new store because it has to deal with the planning the fixtures necessary the budget decision and need to be carefully thought out.

store layout.

Store layout this a by the shape and size of the store premises, the location of the main entrance to the store, the fire exists in the store, loading dock or delivery entrance to the store, administration offices, customer service areas.

managing customer traffic flow

This decide the traffic flow of customer deepening on the sizes and shapes of equipment that occupies and considerable amount of space you wish to display in store and merchandise stocked.

specialty and promotional product placement.

Strategic placement of specialty and promotional products within the store is important so that it could create favorable buying atmosphere and customers can be given the impression that prices are very competitive and stimulate add on sales to major purchases.

arranging products on shelves to promote sales.

Arrangement or organizing the product on shelves dose affect how those products sell, the style and colour of the labels on some products are specifically designed so that when several shelves filled with the product will catches the eye of the customer from a distance.

consumer perceptions of value.

Consumer are generally looking for the value there feel that they have bought the right product to satisfy their need and paid a cheap price for the product they just purchased.